A useful fill-in-the-blank method for getting clear on your business, a niche, a product or service, creating a theme and positioning statement for your business.
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and
positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.
Using this same method for each niche I have also keeps me focused and on target for where I am going and what comes first. I know it will do the same for you. As a public speaker, I also like to use the same exercise to create a one-line message for each workshop or engagement. This way the participants and I start from the same page. I like to say it provides the tree trunk that all the branches stem from.
This exercise is designed to be simple and achievable in 15 minutes. However, if this seems somewhat daunting, see if your beliefs are still in the clouds of wanting to deliver too much to too many to soon. If this is the case, there is a great book I recommend that will support you in narrowing down: Niche and Grow Rich, by Jennifer and Peter Sander.
This book will support you understanding the market place you want to enter and in narrowing your thoughts.
